Ginous "Gigi" Alford is a business and human rights practitioner with more than 15 years of experience translating complex governance and human rights challenges into practical programs, research, and partnerships. Her work has focused on the intersection of responsible business, human rights, technology, and global governance.

She is currently a research associate at the Geneva Center for Business and Human Rights (GCBHR), within the Geneva School of Economics and Management at the University of Geneva. At GCBHR, she supports research, stakeholder engagement, strategic communications, and the development of The Bridge research service.

Before joining GCBHR, Gigi served as Director of Sport and Human Rights at the World Players Association and coordinated the Sport & Rights Alliance, leading initiatives on athlete rights, digital safety, accountability, and responsible governance in global sport. She previously managed international human rights programs at the U.S. Department of State and Freedom House, overseeing global grant portfolios and multi-stakeholder partnerships across multiple regions. She founded the World Players CARE Program, including the CASES Project, to end abuse in sport. She also served as interim governance committee member in forming the Geneva-based Centre for Sport and Human Rights and facilitated the inaugural Sporting Chance Forum in 2016.

Gigi holds a Master of Studies in International Human Rights Law from the University of Oxford. For her dissertation, Ginous wrote her thesis on FIFA’s human rights responsibilities and the Swiss government’s duty to enforce them, drawing on the cases of reprisals against female players for filing their gender discrimination class action complaint in connection with the 2015 Women’s World Cup.